Welcome to our world - Charmeval by Bruant

The French whisky
created by Bruant

The perfect alliance between the subtlety of the cask and the robustness of the whisky.
A blend of the best barley, harvested, malted, distilled and aged in exceptional casks.

A name, a story

The name Charmeval is the fruit of our history. Founded in 1877, Maison Bruant is located in Ormes, in the former hamlet of Charmoy, in the heart of the Loire Valley. Charmeval is the combination of Charmoy and Val de Loire.

Since 1877

Maison Bruant has been in existence for almost 150 years, and after 5 generations we continue to renew ourselves to offer you exceptional spirits. The film reel represents our past, present and future history.

Simple by nature

Our Master Blender Benoît Bruant's experience in wine and spirits distribution led him to create a whisky that is simple and accessible, with the aim of making whisky tasting accessible to all.

Our story

An intergenerational film

The story of Maison Bruant begins in 1877, in the heart of the French countryside. Désiré Bruant was a winegrower in Ormes, near Orléans. The village had just emerged from the Franco-Prussian war of 1870, when the Prussians and French fought fiercely. The village was in the midst of rebuilding when a violent epidemic devastated the crops: Phylloxera, a vine-destroying aphid.

Désiré saw his vineyard decimated in a few months. Faced with the lack of solutions and the irremediability of the situation, he decided to give up farming and redirect his efforts to the wine trade, founding the Bruant company in 1877. The business quickly became a must in the commune, renowned for its choice and the quality of the wines offered.

It benefits from an exceptional location. In the heart of the Beauce, a region of rich soil fed by the Loire, and close to the port of Orléans, a central place for the transport of wine from Burgundy upstream and from the Nantes and Saumur regions, Anjou and Touraine downstream.

Our legacy

Know-how since 1877

In 1896, Désiré Bruant bequeathed his business and his passion to his son Maurice, who carried on the tradition through his son Marcel and then his grandson Michel. Each of the three generations had a decisive impact on the growth and renewal of the company, which enabled it to extend its reputation throughout the region.

In 1993 it was the turn of Benoît, son of Michel and great-grandson of Désiré, to take over the family business with his wife Isabelle. This was a pivotal period in the revolution of customs, consumer habits had changed a lot and new players were arriving on the market.

Benoît and Isabelle decided to respond to a growing demand for importing and distributing spirits in France. With a rich family history and an ardent passion for agriculture begun by Désiré Bruant, the Bruant family decided to create Charmeval, an exceptional French whisky.

Our vision

The simplest whisky

Charmeval represents the perfect union between the history of the Maison Bruant and French agricultural know-how. The fruit of barley grown on the rich soil of our terroir, malted and then distilled in France, our whiskies derive their exceptionality from a unique maturation process. It took several years for our master maturer, Benoît Bruant, to find the perfect alliance between the subtlety of the cask and the robustness of the whisky to give our nectars unique flavors and optimal quality. After distillation, our whiskies are first aged in oak barrels, then matured for several months in 5 different casks:

Bourbon, Bourgogne Blanc, Banyuls, Saint-Julien and Sauternes

These three unique finishes give the whisky a new identity and allow you to approach it more simply and easily. It is by making the most of its history and know-how that the Bruant House offers you the opportunity to discover 5 whiskies with new flavors that will allow you to simply approach an alcohol that is too often mystified.

Discover our whiskies

3 finishes for a unique taste.

The unique aroma of our whiskies is obtained through a process of aging in barrels of great French names, Banyuls, Bourgogne Blanc or Bourbon.

These finishes will allow you to apprehend the whisky under a singular angle, we advise you to taste our three whiskies to understand which one will correspond the best to your tastes.

Which emotions will you lean towards: delicacy, robustness, fire.

Finished in Bourbon barrels

This single malt is aged in oak barrels and then matured for a few months in a Bourbon cask.

It's the perfect choice for lovers of the sweet, vanilla flavors of bourbon. It will surprise you with its very fine, pronounced aromas of caramelized white peach, giving it a lovely roundness and length on the palate. The finish will surprise you with its freshness.

2023: Gold medal at Berlin International Spirits Competition
2023: Gold medal at Asia Spirit Challenge

Finished in Banyuls barrels

This single malt is aged in oak barrels and then matured for a few months in Banyuls casks.
At first smell, light notes ofrancio underlining vinous, sweet and fruityaromas will surprise and charm you.
As soon as you taste it, its power and essence voluptuously fill your mouth. On the finish you will find unexpected flavours of white flowers and mirabelle plum.

2023: Bronze medal at Berlin International Spirits Competition
2023: Bronze medal at Asia Spirit Challenge
2023: Gold medal at London Awards

Finished in white Burgundy barrels

This single malt is aged in oak barrels and then matured for several months in white Burgundy casks.
Its vinous and vanilla nose is promising. You can then taste and be guided by a panel of different aromas.
In addition, a beautiful minerality in the mouth underlined by a touch of bitterness will delight your palate. Tart wine notes sharpen its character.

2023: Gold medal at Berlin International Spirits Competition
2023: Gold medal at Asia Spirit Challenge

Our limited editions

2 finishes to complete the range

These two single malts are aged in oak barrels and then matured for a few months in barrels of famous French wines: Saint Julien and Sauternes.

Finishing in a barrel of Saint-Julien

This single malt is aged in oak barrels and then matured for 5 months in Saint-Julien casks.

The nose is delicate and original, with subtle wine notes. The palate is silky and full of red fruits, with a delicate vanilla finish.

A limited edition of 935 bottles

Finishing in Sauternes barrels

This single malt is aged in oak barrels and then matured for several months in Sauternes casks.

On the nose, you'll find fruity notes of apricot, citrus and exotic fruit. On the palate ,you'll find balanced flavors leading to a lingering finish with notes of honey.

A limited edition of 949 bottles

Finished in rosé barrels

This single malt is aged in oak barrels, then matured for 5 months in rosé casks.

Its nose is delicate and original with subtle notes of wine. The mouth is silky and greedy of red fruits and tends towards a delicate vanilla finish.